°æ¿µÃ¶ÇР| Vision 
Beyond Demand - Creating Value Through Customer Satisfaction
 BECS´Â ±â´ë¸¦ ¶Ù¾î³Ñ´Â ¸¸Á·À» ÅëÇÑ °¡Ä¡ âÃâÀ̶ó´Â ºñÀü ¾Æ·¡ °í°´À» ÃÖ¿ì¼±À¸·Î ÇÕ´Ï´Ù.
 BECS´Â °í°´ÀÇ ¸¸Á·À» ´ÙÀ½°ú °°ÀÌ Á¤ÀÇÇÕ´Ï´Ù.
The customer¡¯s satisfaction depends on the product¡¯s or service¡¯s performance relative to the customer¡¯s expectations.

 Satisfied customers
  Product/service performance = Customer expectations
 Delighted customers
  Product/service performance > Customer expectations